Audience Engagement Editor for Frontline

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

DEPARTMENT OVERVIEW

FRONTLINE, U.S. television s longest-running investigative documentary series, explores the issues of our times through powerful storytelling. FRONTLINE has won every major journalism and broadcasting award, including 100 Emmy Awards and 26 Peabody Awards. Today, pbs.org/frontline remains one of PBS's most popular general-audience sites with over 300 full-length documentaries available free to stream anywhere, anytime.

FRONTLINE stands alone in providing the breadth and depth of coverage needed to understand our world. Our long-form documentaries and approaches to innovative storytelling have bolstered the series reputation for fairness, accuracy, credibility, and transparency.

JOB OVERVIEW

FRONTLINE seeks a creative audience engagement editor to help us build loyal audiences. The person in this role is knowledgeable and passionate about reaching audiences and building loyal communities primarily via social media.

The audience engagement editor is part of the FRONTLINE audience development team, and one of the primary liaisons for FRONTLINE with GBH, PBS and PBSd marketing, station relations and public relations teams. This role understands the core of the FRONTLINE brand and works with the director of audience development to find new and compelling ways to keep the brand relevant for both existing and new audiences, while always navigating the publicity side of rigorous editorial partnerships and standards.

RESPONSIBILITIES

• Under the direction of the director of audience development, execute engagement strategies designed to grow FRONTLINE s audience via both paid and organic reach.
• Write social copy and create social media platform-specific graphics/assets for FRONTLINE and its partners.
• Manage the social media and engagement elements of relationships with FRONTLINE partners.
• Collaborate with other members of the FRONTLINE team (special projects, digital video, impact, editorial) to create relevant social media assets and inform strategies across multiple channels and tactics, including SEO and newsletters.
• Own and maintain a social media content calendar.
• Work with the audience development team on tentpole campaigns and publicity pushes.
• With the director of audience development, use a combination of analytics and surveys to give regular updates about who our social media and digital audiences are and what types of content resonate with them.
• Make informed recommendations about emerging platforms and tactics.
• Stay abreast of current social media and engagement trends in journalism and relevant fields.
• Ensure that all social media and engagement posts align with FRONTLINE s editorial standards and ethics.
• Potentially oversee intern(s).

SKILL SET

• Strong writing and communication skills. (Knowledge of AP style a plus.).
• Clear ability to write with different voices and tones.
• Sound news judgment.
• Deep understanding of social media and community engagement best practices.
• Understanding of social media and digital marketing campaigns.
• Some understanding of audience personas, clusters and networks.
• Superb organization and project management skills.
• Ability to work well in a fast-paced environment under deadlines and priorities that shift depending on breaking news.
• Excellent interpersonal skills; able to work well under pressure and with various personalities.
• Strong belief in the public media mission.
• Working always from a place of empathy and endless curiosity.

EDUCATION AND EXPERIENCE

• College degree or equivalent work experience.
• 3-5 years running social media accounts for a brand or organization.
• Experience with content calendars and content/community moderation.
• Experience with influencers and influencer strategies.
• Proven experience with measurable success on social media campaigns (be prepared to show examples!).

JOB-STATUS

This is a Staff Position

#LI-AMZ

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to [email protected] or by calling 617-300-2000.